INDIANAPOLIS, IN — July 16, 2025 — Backstroke, the generative AI email marketing platform for e-commerce brands, today announced $2.8 million in new growth funding led by Allos Ventures, with continued participation from High Alpha and Ground Game Ventures. This latest funding highlights Backstroke’s accelerating market traction and customer adoption. Year-over-year growth from June 2024 to June 2025 reached an impressive 375% in customer count and 447% in annual recurring revenue (ARR).
Customers using Backstroke’s suite of predictive email and SMS content generation tools experience a 31% increase in revenue per email sent. Meanwhile the time to build and deploy an email takes less than five minutes, compared to an average of seven hours from idea to send.
Fresh off increased funding, Backstroke has engaged Jim Goldman as the company’s Chief Information Security Officer. Goldman brings extensive security leadership experience from Salesforce and the FBI and will oversee the company’s continued investment in enterprise-grade software and AI security.
In tandem with these strategic moves, Backstroke has introduced significant product enhancements.
The newly launched AI Content Studio enables marketers to effortlessly produce engaging visuals without costly photo shoots.
Complementing this innovation are Predictive Templates, automating over 75 personalized email variations per campaign to precisely match subscriber preferences and maximize revenue.
Additionally, Backstroke’s new Hero Lab delivers automated email hero design coupled with advanced editing tools, substantially reducing reliance on traditional design software and streamlining campaign creation.
"Within 12 months, AI-driven email marketing will be standard practice, and brands leveraging Backstroke today are already pulling ahead of the competition," said R. J. Talyor, Backstroke CEO. "This funding helps ensure our customers have the tools and support they need to stay ahead."
For more information, visit www.backstroke.com.
