For the past decade, we at High Alpha have been fortunate enough to partner with amazing entrepreneurs and innovative companies that redefine industries. One notable example is Logik.ai, a game-changing configure price quote (CPQ) platform company that achieved remarkable growth and success in just a few short years.
We had the privilege of leading Logik.ai’s seed round and working alongside the Logik.ai team for the past several years. Today, we're thrilled to celebrate Logik.ai’s recent acquisition by ServiceNow
Revolutionizing CPQ Through Innovation and AI
With the leadership of experienced entrepreneur and founder Chris Shutts, the Logik.ai team innovated quickly and built a next-generation CPQ platform suited for large enterprise organizations. They innovated in core areas such as AI-Powered Smart Predict Technology, Advanced Engineering Calculations and Omnichannel Capabilities.
Serving a wide range of industries, Logik.ai was able to help customers dramatically quote and sell their products faster — slashing long processes down to just minutes while calculating configuration needs and product availability in real time.
Logik’s rapid growth was driven by a customer obsessed team and flawless execution — the company grew ARR rapidly to $15M+ while expanding the team to 150+ employees in Chicago and India.
Chris Shutts: An Extraordinary Leader and Innovator
At the heart of Logik.ai’s success is its founder and CEO, Chris Shutts. After co-founding BigMachines in 2000 with Godard Abel, which eventually exited to Oracle in 2013, Chris reunited with Godard and other industry veterans to start Logik.ai in early 2021. We were fortunate to lead the company’s Seed round in November 2021 and High Alpha Managing Partner Scott Dorsey served on its Board of Directors.
Chris leads with a rare blend of humility, technical excellence and relentless focus on customer success. Every board meeting began with a review of the company’s core values and how the team was living them—a reflection of his belief that values and operational excellence go hand in hand. Chris fostered a culture of trust, loyalty and excellence.
A Strategic Partnership for the Future with ServiceNow
In May 2025, Logik.ai was acquired by ServiceNow, marking a significant milestone on its journey to becoming an industry leader. This strategic partnership perfectly aligns Logik.ai’s innovative CPQ technology with ServiceNow’s CRM workflows division, an already robust and growing revenue segment for the company.
ServiceNow’s culture of innovation and their commitment to customer success made them an ideal partner for Logik.ai. As part of ServiceNow, Logik.ai is set to continue thriving, leveraging its technology to drive further growth and deliver immense value to customers worldwide.
Looking Ahead
Logik.ai’s success story is a powerful reminder of what's possible when a company focuses on technical innovation, incredible leadership, and a relentless focus on customer success. While it’s bittersweet to see this chapter close, we are beyond excited for Chris and the team. Logik.ai was an extraordinary stand-alone company whose future is even brighter now that it’s become part of the ServiceNow family.
At High Alpha, we remain deeply committed to supporting visionary entrepreneurs and groundbreaking startups. Logik.ai’s journey inspires us to keep pushing boundaries and investing in the next wave of transformative companies.
