Demandwell and The Juice Recognized as Emerging GTM Tech Vendors

GTM Partners selected two High Alpha portfolio companies–Demandwell and The Juice–for this year’s Emerging Tech Report.

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High Alpha

GTM Partners, a data-driven Go-to-Market (GTM) analyst firm, selected two High Alpha portfolio companies–Demandwell and The Juice–for this year’s prestigious Emerging Tech Report.

With research showing sales velocity slowing down, marketing pipelines underperforming, and revenue teams struggling to meet goals, GTM Partners wanted to connect GTM professionals with technologies designed to solve these problems. With more than 100 applicants, GTM Partners selected 15 up-and-coming technology vendors that are a must for GTM teams to succeed.

The firm called out multiple ways Demandwell and The Juice are transforming GTM. We listed them below.


  1. Prioritize for sustainable growth: Content strategy is about getting the most value for effort. There will always be new content needed, or content that needs to perform better. Demandwell shows you where you could make the biggest gains, providing focus for your teams and maximizing your ROI.
  3. Focusing on searcher intent: Focusing on content that will surface when people are looking to reduce pain, are in the solution phase or are a part of a key industry you serve, will ensure you are present during the buying cycle.
  5. Scalable SEO: Demandwell provides two ways of generating content quickly, AI can generate keyword focused content that allows for efficiency and effective copywriting, saving time and driving content creation efficiency or full service managed content production can allow you to outsource your content strategy completely.

The Juice

  1. New Way to Get Content to Your Audience: The Juice provides a modern and sophisticated way of reaching new audiences with content when they want to learn.
  3. Increase Pipeline and Conversions: Customers are reporting 480% ROI from sourced revenue from their content on the platform.
  5. Minimal Effort: The Juice team is able to quickly organize and present your content with little to no effort from their customers. Their Turnkey solution will immediately provide pipeline improvement from the assets you have already generated.

Download the full report to read about Demandwell's and The Juice’s contribution to GTM as well as the other featured companies here:

About Demandwell

Demandwell, headquartered in Indianapolis, Indiana, is the results-driven SEO platform for B2B SaaS marketers to drive demand, traffic, leads, and revenue. For more information on Demandwell or to schedule a demo, visit

About the Juice

The Juice is a B2B content discovery platform that connects sales and marketing professionals with insightful resources from across the internet on one platform. Headquartered in Indianapolis, The Juice is on a mission to transform the content experience by creating an independent space where users can discover, save, organize, and enjoy podcasts, videos, ebooks, and more without having to fill out a form. To learn more about The Juice, visit

About GTM Partners

GTM Partners, a data-driven Go-to-Market Analyst firm, helps organizations and GTM vendors to achieve efficient growth by transforming their GTM strategy. The firm works with high-growth, B2B companies to help unify their GTM teams and to provide them with lasting strategies and frameworks. GTM Partners has a mission to make Go-To-Market simple and aims to be the voice of the industry for all things GTM. Find us online at

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