Indianapolis, IN — February 6th, 2024 — Since its initial launch in 2023, Flaunt has built a powerful next-generation loyalty cloud harnessing AI-powered insights, personalized campaign creation and social integrations, which has enabled enterprise marketers to create first-of-their-kind loyalty experiences including:
- The first-ever connection of digital loyalty programs with Roblox for Paris Hilton's 11:11 Media that integrates with an iconic loyalty program.
- The largest customer acquisition campaign in Roblox history for PepsiCo by using Flaunt to link their Salesforce Marketing Cloud with Bubly’s innovative Roblox experience.
- The first physical commerce transaction was conducted on Roblox with Lamborghini’s sale of the most exclusive avatar items in Roblox history which sold for ~$17,000 a piece.
- The biggest sales quarter on record for Barefaced, a category-leading skincare and lifestyle brand by Jordan Harper on Shopify Plus with an incremental net sales lift of +17%.
Enterprise brands are struggling to engage customers where they are, personalize their experiences and drive measurable profits amid advertising headwinds. Flaunt solves this problem by enabling brands to easily link core business systems like CRMs, loyalty programs and Shopify with mass-scale engagement platforms like Roblox, Instagram and others to create compelling loyalty experiences that drive ROI.
“We are always looking to create more personalized experiences, and our partnership with Flaunt enables PepsiCo to capture first-party data at scale from key platforms like Roblox,” said Kelli McCarthy, global director of web3 next gen DTC for PepsiCo. “This is critical to unlocking the insights necessary to fuel true personalization, which is what every major brand needs to drive continued loyalty.”
This latest round of funding led by High Alpha with participation from Square Deal Capital, Service Provider Capital, executives at Roblox and others will be used to grow and accelerate the product and bring the next generation of Roblox, Shopify Plus and gamified loyalty cloud offerings to market.
“Flaunt is building the world’s most compelling loyalty experiences for enterprise brands,” said Flaunt CEO and former Roblox builder Connor Kelley. “We are humbled to be revolutionizing digital loyalty with the biggest brands in the world, supported by the best martech investors in the world and partnered with the most engaging platforms in the world.”
High Alpha Partner and trailblazing tech entrepreneur Eric Tobias shared, “Loyalty has historically been one-dimensional, focused on customer retention. Flaunt is flipping that script, enabling enterprises to not only drive more sales and brand engagement from existing customers but also acquire customers more efficiently. We are thrilled to continue our partnership with Connor and the team to accelerate Flaunt’s innovative, ROI-driving solution.”
About High Alpha
High Alpha, based in Indianapolis, creates, launches, scales and invests in exceptional enterprise B2B software companies across North America. The High Alpha portfolio of over 90 companies includes leading cloud companies Logik.io, Attentive, SalesLoft, Zylo, The Mom Project, LogicGate and more. For more information, visit highalpha.com or follow @highalpha.
Flaunt is an enterprise loyalty management platform powering the world’s most compelling digital loyalty experiences. Companies like PepsiCo, Lamborghini, Paris Hilton and Barefaced use Flaunt to deploy personalized, gamified omni-channel loyalty campaigns and programs that drive record-breaking revenue, engagement and acquisition.
Connor Kelley, Co-Founder & CEO, Flaunt