Generative AI Video Pioneer Tavus Raises $18 Million to Introduce the Future of Personalized Digital Engagement

Company launches developer APIs, releasing state-of-the-art Phoenix model that powers fully synthetic video generation using your digital replica.

Article by
High Alpha

SAN FRANCISCO – March 12, 2024 – Tavus, a leading generative AI video research company, today announced the beta launch of the Tavus Developer Platform. Now the company’s proprietary models will be widely accessible via APIs to product teams looking to leverage AI to build novel engagement experiences across sales, marketing, and online learning. The first available Replica API utilizes Tavus’ breakthrough Phoenix model, which powers digital replica and text-to-video generation capabilities; it gives end-users the ability to rapidly create authentic videos of themselves on any topic, with only a script and no recording or studio production. 

The release of the developer platform comes after Tavus raised $18 million in Series A funding late last year led by Scale Venture Partners, with Rory O’Driscoll joining the company’s board of directors. Sequoia Capital, Y Combinator, HubSpot, High Alpha, and others also participated in the round. Funds will be used to continue accelerating product and model development. Tavus also plans to expand sales in enterprise and mid-market with demand for its SaaS application coming from a growing range of use cases in banking, real-estate, automotive, and health-care. 

"Companies need to meet customers where they are, and today’s customers are consuming video. To make it engaging, it has to feel personal, and to make it scalable, it needs to be automated," said Rory Driscoll, Partner at Scale Venture Partners. "The team at Tavus, led by co-founders with a strong vision, has made this possible and we're excited to partner with them as they put the technology in developers’ hands to create personalized video experiences with generative AI."

Tavus pioneered generative AI video in 2020, initially leading the industry breakthroughs in large-scale personalized video campaigns using lip syncing and audio blending techniques. Today, the Tavus team moves its technology well beyond existing capabilities, releasing its advanced Phoenix model. Phoenix generates exceptionally realistic talking head videos, complete with natural lip movements and expressions accurately synchronized with input. Developed by Tavus, this novel approach bypasses traditional methods and constructs dynamic, three-dimensional facial scenes using neural radiance fields (NeRFs). The result is unprecedented realism and higher fidelity videos compared with open source models.

“As we’ve been refining our product and advancing our models, we’ve received requests for API access from a broad spectrum of developers, from emerging startups to industry giants,” said Hassaan Raza, Co-founder and CEO of Tavus. “We’ve always been committed to quality research, and we see limitless potential for our technology's application. We're thrilled to open the doors to our cutting-edge models, empowering developers to craft the next wave of captivating video experiences.”

Tavus is the only platform that offers developers end-to-end models and APIs of this quality for generative talking-head videos.The first API to be released is its Replica API (beta). Available now, this API enables photo realistic digital replicas and text-to-video generation. Several more APIs are coming soon, including:

  • Lip Syncing API: In-place or full lip syncing.  
  • Dubbing API: Translation and dubbing with seamless lip syncing. 
  • Video Campaign API: Video orchestration for mass personalized video generation.

Tavus is built with privacy and security always front-of-mind. Tavus’ technology cannot be used to replicate people without their explicit permission. It employs a suite of safety checks including voice identification and matching consent with training data to ensure that only you can create a replica of yourself and hold the keys to your likeness.

To learn more about all the ways you can use Tavus APIs, check out this video. Developers who would like access to Tavus APIs can sign up here

About Tavus

Tavus is a leading generative AI video research company on a mission to make hyper-personalized video possible at scale. We build advanced AI models and capabilities in digital replicas, lip syncing, dubbing, text-to-video, and scaled personalized video orchestration. Our technology is available to users via our web app, and to developers via APIs. Tavus is helping users in sales, marketing, product, online education, internal communications, and entertainment revolutionize video strategies—and set a new standard in digital engagement. Headquartered in San Francisco, the company is backed by Scale Venture Partners, Sequoia Capital, Y Combinator, High Alpha, HubSpot, and more.

About High Alpha

Based in Indianapolis, High Alpha creates, launches, scales and invests in exceptional enterprise B2B software companies across North America. The High Alpha portfolio of over 90 companies includes leading cloud companies, Attentive, SalesLoft, Zylo, The Mom Project, LogicGate and more. For more information, visit or follow @highalpha.

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