High Alpha Launches Humankind, a Digital Concierge Platform

Launched out of High Alpha, Humankind is led by LA-based Co-Founder and CEO David Weissman, an experienced e-commerce entrepreneur.

9.28.2021
Article by
High Alpha

With early adoption from major retailers like TaylorMade, Saucony and Wine Enthusiast, Humankind connects real products experts with online shoppers to deliver personalized, 1:1 shopping experiences via SMS.

INDIANAPOLIS — September 28, 2021 — Humankind, a digital concierge platform for e-commerce brands, is announcing its public launch today. The platform enables retailers to connect their product experts with online shoppers through scalable, 1:1 conversations via SMS.

Launched out of High Alpha, Humankind is led by Los Angeles-based Co-Founder and CEO David Weissman, an experienced e-commerce entrepreneur and former leader at Target, Dermstore and GSI Commerce. With over 22 years of e-commerce experience, Weissman has consulted for some of the world’s leading brands, including Burberry, Ralph Lauren, Adidas, Quicksilver, Beautycounter and Petsmart.

“E-commerce has exploded, but the customer experience has remained formulaic. Despite the changing landscape, shopping online is still a DIY activity for consumers,” said Weissman. “We want to put the customer back into the center of the experience and foster what we call ‘human commerce’, or H-Commerce — highly-personalized, 1:1 experiences with real product experts that are scalable, efficient and extremely profitable for retailers.”

The platform democratizes the concierge experience, provides shoppers hand-selected recommendations from experts and fosters long-term brand relationships. Through SMS, bespoke landing pages crafted for individual shoppers and asynchronous messaging with product experts, the platform provides a new way for consumers to browse and buy online.

“Every e-commerce brand is looking for high-impact solutions to elevate their customer experience,” said High Alpha Partner Kristian Andersen. "Humankind is the first platform that truly puts the customer front and center and provides the level of personalization and attention that today’s shoppers are increasingly demanding.”

Early customers, including major retailers such as Saucony of Wolverine Worldwide, TaylorMade, Olaplex, Wine Enthusiast, Shefit and REN Clean Skincare, use Humankind to elevate and scale their customer experience, grow sales and build long-term, 1:1 relationships with shoppers.

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