High Alpha Leads Pimly's $5M Seed Round

Pimly, the first Product Information Management solution built on the Salesforce platform, raises $5M in Seed Round.

2.7.2023
Article by
High Alpha

Indianapolis, IN - February 7, 2023Pimly, the first ever Product Cloud, makes Salesforce the source of truth for critical product information allowing employees, prospects, partners and customers to become experts on product information.  

Mike Milburn left his role as Chief Customer Officer working for Marc Benioff at Salesforce and teamed up with veteran Salesforce architect and entrepreneur, founder of Etherios and Aleysian, Mike Dannenfeldt to re-define Product Information Management. The platform is now live and generally available in the Salesforce AppExchange.

“Most Product Information Management (PIM) tools on the market introduce yet another data silo into an organization that only a small number of employees access,” notes co-Founder Mike Dannenfeldt. “By bringing a 360-degree view of product information into Salesforce CRM, Pimly solves the data silo problem and distributes always-on, always-accurate product information to all company stakeholders that drive results.“

“At Salesforce, we disrupted the global Customer and Field Service Industries, and we are doing it again with Pimly,” says Mike Milburn. “Salesforce is an incredible platform, since Pimly is built on core, (Sales Cloud, Service Cloud, Lightning Commerce, Order Management, etc.) every user can get the benefits of Pimly with clicks not code.” 

Pimly’s mission to build the next great B2B SaaS company, headquartered in Chicago, has been so enthusiastically received that Pimly completed a $5M seed round led by Mike Fitzgerald and High Alpha. Other investors in the round include Hyde Park Angels, Handshake Ventures, and Dan Dal Degan (CEO of SpringCM and former Salesforce EVP Sales).

Mike Fitzgerald, Partner at High Alpha shared, “Mike and Mike are proven business builders who have spent years laying the foundation for this business. Their vision for Pimly is grounded in experience serving sophisticated customers throughout the Salesforce ecosystem who need a new solution for managing product information. We are thrilled to lead the investment and support the team.”

"Pimly has an exceptional team that is disrupting a fast growing and dynamic market,” said Erik Severinghaus, the HPA deal lead. “I couldn't be more excited to be partnering with them to transform how customers interact with products digitally."

The financing will enable Pimly to drive further growth in the Go-to-Market and Product Teams. Pimly will advance its technology in the Sales, Service, Commerce and Industry Salesforce Clouds to deliver customer success.  

Seedbox Solution, an innovator in the agricultural packaging industry chose Pimly for its first Product Information Management System. Joe Waldman, Director of Growth for Seedbox Solution said, “We standardized our CRM on Salesforce and needed to enable our Sales and Services teams on our products. Pimly provides a simple way to unify all our product information including images, videos, technical specifications and installation information into one system. The DNA of Seedbox is our breadth of seed packaging products. Pimly furthers our commitment to our customers by having this data accessible to every employee 24x7.”

About Pimly

Pimly is a modern Product Information Management solution, bringing all your product information into Salesforce to easily manage and utilize product information and digital assets across your Salesforce clouds. Now you can create world-class customer experiences because every client-facing team member sees the same, accurate information. Visit pimly.co for more information or go to Pimly on the Salesforce AppExchange to get started now.

About High Alpha

High Alpha is a leading venture studio that conceives, launches and scales next-generation B2B SaaS companies. Founded in 2015 by tech veterans Scott Dorsey, Eric Tobias, Mike Fitzgerald and Kristian Andersen, the Indianapolis-based firm pioneered the venture studio model. To date High Alpha has raised $250M across three funds from leading enterprise software investors and has launched and invested in more than 70 startups, including Lessonly, Socio, Attentive, SalesLoft, Zylo, Terminus, The Mom Project, Rheaply, LogicGate, MetaCX, Mandolin, project44 and more. For more information, visit highalpha.com or follow on Twitter @highalpha.

About HPA

HPA is a leading early-stage investor. Our People First model leverages world-class operating expertise, a powerful business network, and venture capital to fuel startup success. As a result, our founders transform their businesses into industry leaders, our investors generate best-in-class returns, and our community experiences job creation and economic growth.

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