Sequoia Leads $40M Investment in Mobile Messaging Startup Attentive

The Series B was led by Sequoia, with participation from new investors IVP and High Alpha, as well as Bain Capital Ventures, Eniac Ventures and NextView Ventures.

8.12.2019
Article by
High Alpha

Attentive, a startup helping retailers personalize their mobile messages, is announcing that it has raised $40 million in Series B funding.

The startup was founded by Brian Long and Andrew Jones, who sold their previous startup TapCommerce to Twitter. When they announced Attentive’s $13 million Series A last year, Long told me the startup is all about helping retailers find better ways to communicate with customers, particularly as it’s harder for their individual apps to stand out.

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