The Series B was led by Sequoia, with participation from new investors IVP and High Alpha, as well as Bain Capital Ventures, Eniac Ventures and NextView Ventures.
Attentive, a startup helping retailers personalize their mobile messages, is announcing that it has raised $40 million in Series B funding.
The startup was founded by Brian Long and Andrew Jones, who sold their previous startup TapCommerce to Twitter. When they announced Attentive’s $13 million Series A last year, Long told me the startup is all about helping retailers find better ways to communicate with customers, particularly as it’s harder for their individual apps to stand out.
High Alpha doubles down as Pimly’s Agentic AI connects Commerce and CRM through Salesforce’s ecosystem.
The recent round was led by High Alpha and brings total company funding to 10 million.
Headquartered in the heartland, High Alpha was the only Indiana-based venture firm represented on the inaugural list from TIME and Statista.
